September 8, 2020

I’m currently mentoring a brilliant young client keen to increase her sustainability knowledge. One things we’ve wrestled with is how to equip ourselves with the right kind of thinking and mentality for today’s monumental sustainability challenges.

“I...

September 23, 2019

Moving to a circular economy requires new thinking, unprecedented creativity and invention, but how do you practically harness this in an innovation projects? This post introduces three recent learnings, which I’ve integrated into the Circular Innova...

September 13, 2019

I spent Wednesday at Packaging Innovations London 2019 conference, checking out the state-of-play in the industry. Here are my top take-aways, in short-hand format, in case you couldn’t attend or want to concur/build/disagree/comment.

1/ Sustainabilit...

March 10, 2017

"Everyone agrees that sustainability is our defining innovation challenge, but why is it still so difficult to make it happen?"

The above question was put to me by a mainstream innovation consultant, and former colleague, as we discussed the state of...

January 24, 2017

Last week Unilever announced research showing that one-third of consumers now purchase its brands based on their good social and environmental performance, but went on to suggest that brands are missing an opportunity from not promoting sustainabilit...

December 15, 2015

This post was published whilst working at Seymourpowell

The dust may have settled on Sustainable Brands ‘15 London, yet its impacts continue to ripple. Hannah Ritchie’s blog provided excellent coverage of our ‘Future Concepts’ workshop that invited at...

October 15, 2015

This article was originally published at Seymourpowell on their blog 

"I want our new phone to be a storytelling product.”

This was the exciting and daunting challenge laid down to us by Fairphone CEO Bas van Abel, just over a year ago, in the first br...

January 20, 2014

Perhaps the most important statistic in the world of sustainable design is this: the EU estimates that "80% of the environmental impact of products and services are determined at the early design stages".It means the main influences on the products a...

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