From 'Save the Fish' to 'Hot Right Now': Waste-Saving 'Future Concepts' Born

This post was published whilst working at Seymourpowell The dust may have settled on Sustainable Brands ‘15 London, yet its impacts continue to ripple. Hannah Ritchie’s blog provided excellent coverage of our ‘Future Concepts’ workshop that invited attendees to innovate with us on the day. Yet the session was about more than just a clever process so we wanted to share the results with you, too. We believe that innovation is a crucial yet under-utilised strategy for responsible brand leaders, so our workshop aimed to push more brands along a sustainable innovation path, showing them that this is possible and beneficial. We see sustainable innovation as a practical rather than theoretical acti

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