Telling Stories through Sustainable Products

This article was originally published at Seymourpowell on their blog "I want our new phone to be a storytelling product.” This was the exciting and daunting challenge laid down to us by Fairphone CEO Bas van Abel, just over a year ago, in the first briefing for their new ethical phone handset design. We simultaneously whooped and gulped in equal measure. First of all, Fairphone is ‘building a movement for fairer electronics’ and it’s not everyday our clients come to us with such lofty sustainability ambitions. On top of that it’s not immediately obvious how a physical artefact can ‘tell stories’; no matter how much that new gadget/garment/car seems to scream ‘buy me,' products simply can’t t

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