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Clients Must Be Drivers of Sustainable Design

Perhaps the most important statistic in the world of sustainable design is this: the EU estimates that "80% of the environmental impact of products and services are determined at the early design stages".It means the main influences on the products and services we consume are dictated not just by how they are made, shipped and retailed but what they are and how they are designed to meet people's needs It implicates designers in the creation of the positive or negative impacts of the stuff we buy and use, and I use the statistic widely to make my "design for sustainability" case. The statement is really powerful, but it's also misleading. It suggests designers are in the pole position on sust

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