Using Design Visions to Advance Sustainability

This article argues that designers should create more imaginative visions of sustainability that excite rather than depress or scare people, written in a past role at Seymourpowell. Malcolm Gladwell said "the visionary starts with a blank sheet of paper and re-imagines the world." So imagine this: you could travel internationally, without the hassle and stress of the airport or the carbon emissions and climate impacts currently associated with flying. Imagine a more serene transport experience for people looking for a more reflective journey, where the experience of travel itself is more important than getting from A to B quickly. Imagine a world cruise not on the ocean, but in a giant, zepp

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