Embedding Sustainability in all Design

In the second in the Guardian series on sustainability and design, Chris Sherwin then Head of Sustainability at Seymourpowell explores how to get sustainability into each and every design project Here's how the majority of design projects work. A client writes a brief, clearly laying out a set of requirements for the project they are commissioning. This brief can contain: customer needs and profile, technical specifications, budgets and manufacturing recommendations, in other words all the essential ingredients of a successful design. The brief provides the rules to work to and then a checklist to measure your designs against at the end. The designer's job is to balance these technical, comm

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